STEM information professionals can thrive in the new information environment by focusing on their unique skill sets and perspective—understanding user’s information needs and information-seeking behavior, serving as trusted advisors and ambassadors by showing R&D staff the most appropriate information resources, and finding the most impactful way to deliver information services and sources to research staff. Information professionals who anticipate the data and analytical needs of their researchers and scientists, and who actively collaborate with AI and machine learning teams will enjoy greater support from their user groups and will make a greater impact within their organization.